Why do not people buy your products?

Products can't be sold out? The warehouse is stagnant and no circulation? Why do not people buy your things, as a product operator, this part is worth to thinking. However thinking is not to think on your own point of view, but to understand transposition thinking, that is we stand on the consumer's point of view. Why do I want to buy your product. Yes, so many products, why do I want to buy your product?

As long as you think about it, you'll find that buying behavior is very simple. The premise of purchasing is demand, and the demand is divided into active demand and potential demand. Active demand is the customer to meet the needs of their own initiative to find products, such as I need a residence, I will go to the sales center consulting; I need a sense of security, I will go to the insurance company to buy safety insurance. And what is the potential demand? Let me give you a simple example. When I go shopping with girlfriends and find out that the clothes are beautiful, I feel that it suits me very well. At this time I will have the demand to buy it. Therefore, the potential demand is to be triggered before it can become an active demand, but if it is not triggered, it does not seem to exist. In this era of rapid economic development, we all had a wonderful life, a lot of consumers actually do not know what they want. In this social phenomenon of passive consumption, how can we seize the opportunity?

Offline experience is a popular means of marketing nowadays. The same commodity, the way of packaging is different, the price will be different, the grade is higher, and the sales volume will also rise naturally. So if you want to sell your product, you need to make your product attractive. The image of the product in the eyes of the public is very important, many companies are in the product image above the marketing horsepower, giving the impression that unlike the sale of products, but like selling the design. In addition to the product's external packaging, product display also scored for the product. When I was shopping, I went to a supermarket or a shopping mall like WAL-MART, and I was going to watch all kinds of products’ place method. Products are generally placed above the shelves, ordinary shelves are small, but large capacity, can put a lot of a wide range of products, but your product is not prominent. Many shelves with distinctive features occupy half of the supermarket. Those shelves are specially designed, attractive modeling and advertising pictures, and company logo, representing the uniqueness and specificity of products. As mentioned earlier, the potential demand for the initiative to change, such a transformation process is to move you to impress consumers. How to impress consumers? Impress consumers first to attract the attention of consumers, let it fall in love with you, it will obediently follow you. There is an old saying in China that ancient heroes love beauty, and most people are first attracted by beautiful things. Although customized display stands are not necessary, it has become a trend in the marketplace and others will do it if you do not. In the visual marketing above, he will take your customers away.