Merchandise display and sales are interdependent. Retail stores, playing the roles of strengthening brand image and traffic entrance, should be able to attract consumers into the store and gain the increase in retail sales. The function of commodity display on sales is to catch the sixth sense of customers.
The application of the theory of magnetite in the display of goods is advantaged, and the most attractive place in the store is equipped with appropriate products to promote sales. Moreover, this configuration can lead customers to go around the whole store and maximize the purchase rate of customers.
VP is an important demonstration space to attract the first attention of customers. It conveys important information to consumers through the display of visual themes. Generally, it appears in the largest part of the passenger flow, mainly in the shop window. Sometimes, it also appears at the entrance of the store or the visual center of the store, which is the first place for customers to reach. Using the display stand + merchandise to create a scene, and pass the characteristics and value of the product to the customer, in order to stimulate the customer's desire to generate interest and purchase.
Consistency principle - serialized scene display
Navigation in retail shopping is very important for customers' experience. When they want to find the goods they want directly, they need a clear navigation path to guide them to complete the purchase task, which also reduces the time for customers and shopping guides and benefits both parties. Therefore, the serialized scene display will be displayed in a similar position with the series of products, to facilitate customers to select by function. For example, the two sides of the hook or the upper and lower layers should be stacked with similar products, and the display shelf in the middle should be displayed with the same series of products on the clothes wall display rack.
The principle of vivification -- designing the environment of the store
According to the store's operating characteristics, store positioning, product categories, consumer group level, regional overall environment, etc., create a store environment with its own characteristics, including lighting, decoration, background music, POP display stand, light box, spray painting, posters and so on.
In a word, commodity display is to present the best image of the product to consumers through market vivification. Doing all of the above is the best display.
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