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| Cosmetic Display Stand |
The rapid development of cosmetic field makes the competition
between the cosmetic brands more fierce. The cosmetic display stand is now
plays very important function during the marketing process of the cosmetics,
and it is now becoming the one of the main marketing ways for the cosmetic
merchants. The following are 4 factors that should be concerned when designing
this kind of display stand.
1. Material;
Different material can bring you different marketing result. Acrylic
material is the most popular material nowadays. Because it has high beauty and
very good effect; while the wooden display stand and metal display stand are
not the first choice when designing cosmetic display stand, because they are
heavy and need surface treatment like painting. So the acrylic material is the
best choice.
2. Color;
The color choosing should consider about several aspects. On one
hand, try to choose the color that is similar or appropriate to the cosmetics’
main color; on the other hand, the brand image is also an aspect that can be
refer to. Some brand has VI color, we should consider about this when designing
the cosmetic display stand.
3. Structure;
If you are designing a single cosmetic display stand, you need to
confirm the size, appearance according to the cosmetics; if you are designing a
suit of stands, you need to consider the coordinating and unifying of the
stands between each other.
4. Style;
The designing style may be influenced by the designer’s designing
style. The other is that we should consider about the cosmetic brand image and
style. The designer should not avoid from integrating his own style into the
design; and try to add the brand style into the cosmetic display stand design.
Other aspects like the customers’ special requires
during the designing process, so the designer should consider all these aspects
together when designing. Only in this way can the customers satisfied and good
marketing effect cosmetic display stand be designed.
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