Although online shopping gives people a lot of advantages, it still inevitably brings some weakness that cannot be ignored. Since 2014, enterprises have gradually paid attention to the traditional offline promotion and sales channels, and the way of opening experience stores has become popular. Experience store trend is not returning to the tradition but a new breakthrough.
Products need to be beautifully packaged, and the experience store needs a beautiful display. The display rack plays an important role in the visual marketing of the online experience store.
So how to elegantly lay offline experience store?
Commodity Display Rack Facing
On the wall, the end (narrower) of the commodity display shelf faces the wall, i.e. it is 90 degrees perpendicular to the wall, together with the passageway to ensure the illumination permeability and consumer mobility.
Gift Display Rack Design
The height is not more than 165cm, and the number of layers is not more than 6. According to the stopping time of consumers, the end of the display shelves will place the gifts most likely to be favored by consumers.
Experience shop lighting design.
In order to make consumers feel lively and relaxed, we should choose high brightness white light and several lights to illuminate the lighting design, so as to ensure no shadows, and make the products present natural color, even beautify the color.
Experience shop voice design.
They only play light music to make consumers relaxed and happy. The dynamic display can meet this requirement. Moderately broadcast promotional information and new product introductions.
Consumer shopping is not just for buying things, but for enjoying a pleasant process. Staff service, store environment, beautiful display, etc. are all happy processes to improve the shopping experience, and add value to the experience store. It is important to increase the added value of experiential shops and let customers feel the cost-effective.
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